Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously.
‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nu
AI voice and video cloning will dupe us all.
Its not Just Scarlett Johansson and her voice. Celebrities are under fire with their reputations at stake. Fake celebrity product endorsements are realistic and believable. Politic
Think Ahead On Trademark Registration As Changes Are Not Free!
Think Ahead On Trademark Registration As Changes Are Not Free! WHERE WILL YOU BE IN 5 YEARSWhen registering your trademarks it is always worth spending the time thinking about wher
How Do I Copyright My Company Name?
The short answer is you can’t. The longer answer is you can protect your company name, brand, reputation, innovation, creativity and knowledge using intellectual property rig
How to safeguard intellectual property for startups
Brand protection strategy helps fast growth businesses defend the value in their brand using trademarks. Developing the right strategy early on is good advice.
Trademark strategy for fast growth startups in the UK
Planning ahead for trademark strategy. The owner of $100m street wear brand Represent tells how not having the trademark in Europe nearly broke the business
Searching for IP case studies – dig deeper
IP is hidden from view The thing about IP is that it is not visible and the disasters are often swept under the carpet. Consider the #VW #RollsRoyce #BMW trademark issue 25 years a
What is in a name? The one you love is not always right.
Choose your trademark or brand name carefully Why? Because you do not want to attract the attention of Facebook, Paypal, Hugo Boss, Harrods or LVMH, worried about trademark similar
What is Intellectual Property (IP) actually?
What does the intellectual property (IP) jargon mean? Why is there so much jargon in IP? What are the key IP terms? Too many people confuse the terms, because IP ‘jargonese&#
Registered at companies house does not equal trademark. Confused?
A common belief is that registering a company name at Companies House automatically provides you with the rights to trade with that name and that trademark protection has been acqu
