The Best Businesses Know Their Value Drivers and Their Linkages To IP
What is it that drives value in your business? What differentiates your business? What enables you to retain higher margins? Do LVMH know how their to protect the luxury, exclusivi
I knew nothing about IP but I now find myself advising investors on the matter!
I knew nothing about IP but now I am advising investors on the matter
One reason why Trade Secrets should be your company’s priority
AI tools are so powerful that they can join the dots and identify your Trade Secrets even before you have identified them!
‘I thought it was rude’. They were calling clients asking they join them at their new company!
This is the reality in most companies. Watch this business owner describe how ex- employees contacted his clients asking them to join them in their new venture. What else were they
Should We Be Worried That Chinese Education on IP is Much Better Than Ours ?
Standards of Education ‘The average 11 year old in China knows more about IP than PhD students in the UK’, Ian Harvey, Professor Imperial College London. IP Value With the majo
Searching for IP case studies – dig deeper
IP is hidden from view The thing about IP is that it is not visible and the disasters are often swept under the carpet. Consider the #VW #RollsRoyce #BMW trademark issue 25 years a
Entrepreneurs think about IP when it is too late
Most entrepreneurs think about IP when it is already too late. Think about IP early on in your business journey. Why? Because you will be developing your brand, reputation, innovat
How to acquire a $multi billion business for free?!
Microsoft just acquired OpenAI for free!!! They hired across the CEO other leaders and the vast majority of the people in the business. That is 10 years of expertise, know-how and
Are you leaking valuable assets from your business without realising it?
8h • Edited • Are you leaking valuable assets from your business without realising it? ‘They haven’t got their heads around what unrealised assets they have in thei
What happens if your people go to your competitor?
Your staff will move to your competitor with your knowledge assets. What if they take others with them? People have a right to move jobs. They do not have a right to take your (
