What is Passing Off?
Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is
Why do some brands have long legs?
How do you transform a family owned plastic children’s play brick business that is much copied and counterfeited into one that sits alongside luxury goods brands?
Do I really need a trademark?
Trademark registration depends on your business objectives for that trademark: For example do you envisage that you will be trading in France in the next five years?
How valuable is reputation?
Reputation is a very significant intangible asset that no one person in any business is managing