How to safeguard intellectual property for startups

When starting a business it is worth spending the time getting the branding right from the beginning. So when Black Crows™️ ski brand started out they invested time and energy into designing their logo. They also protected the brand name and logo with trademarks early on in the life of the business.

Developing the right brand protection strategy early on makes later success easier to protect and defend.

Growing at 20% a year Black Crows™️ has carved out an iconic brand from humble starting point in 2006 when two professional freestyle skiers in Chamonix decided to develop a type of ski that they would like to use.

The six chevrons represents a friendship group of free skiers and is symbolic of the kind of birds (choughs) that soar around the mountains in Chamonix, said to be the reincarnation of old mountain guides.

Whereas other brands will have straplines like ‘Kinetic energy return system’, Black Crows go for ‘Flexi Bird’ or ‘Still on Mute’ as more human friendly messaging.

Time invested early on with regards to brand and brand protection with trademarks is a very good strategy for fast growth businesses in the UK

I am John Pryor, making IP accessible and valuable for your business.

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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to supporting people and business to make the best use of all available IP to compete and win in the marketplace.

My aims are to maximise people’s understanding and to help develop their skills, so that they can deploy IP in their business successfully and cost effectively, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

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