Our programme to build your business Intellectual Property

The Benefit of Hindsight Upfront™️

Most businesses only realise they need to improve their IP when it is already too late.

The Benefit of Hindsight Upfront™️ programme for startups anticipates and prepares for your IP requirements through the journey from start, through investment, growth, expansion, and exit event.

How to establish Brand rights? Protect and monitor Reputation? How to enhance, value and capture, Creativity and Innovation? How to fully understand and defend the treasure hiding in your Knowledge?

How to license your IP?

We make the steps  understandable and affordable.

There really is no better time than now to review your Intellectual Property and identify the prioritised actions to improve your business value using IP.

The programme enables you to protect your competitive advantage using all available IP measures. Meaning you will be taking all the steps possible to protect and build the value in your business.

The key to the programme is a review of your current IP level; a workshop and an IP programme including prioritised actions. There are 4 different levels.

The key BRICK components of intellectual property

Watch an online
presentation about identifying your
most valuable assets and building an intellectual property fortress around your business

Hire the business intellectual property experts exalt ip

Four levels to build IP value in your business

Take the first step to understanding IP

Dawn Elvin

Former Senior Vice President, Personal Health Care & General Manager Global Pharmacy at Procter & Gamble John is a highly accomplished insightful leader who leverages his extensive experience to identify and guide on how to make the most of company intellectual property. His interventions open up a wealth of strategic options providing significant growth opportunities.

Neil Court Johnson

John has played an invaluable role in assisting us to develop and implement a trade secrets programme, to identify and roll out IP best practice in process and systems - and has provided us with critical support regarding IP in real life business negotiations. I would strongly recommend John as a business partner.

Christine Jennings

I have worked with John for many years within the IP industry. He has an impressive ability to identify opportunities and turn these into commercial business deliverables.

Katie Gordon

I was very confused about what unregistered trademark and registered trademarks were, IP protection and simply how to protect my business and IP assets.

Brian Mwenda

“It is always a delight working with John. He has been an invaluable resource to our business as we build our intellectual property asset base. We have successfully received registration for trademarks and patents while following an IP strategy developed by John.

Harry Dunlop

“I was fortunate enough to work with John relatively early-on in my career and look back on that time extremely fondly. John is an exceptional and instinctive mentor and coach who always brings a wealth of business and IP experience to any situation with understanding and compassion.

Simon Webster

I thoroughly enjoyed working with John. We built two new products together, worked on challenging market and customer opportunities and had a great deal of fun along the way.

Colin Hunter

I have known John for many years and I value his logic, his structured thinking and his ability to make complex simple especially, not not only, in IP. Would recommend him highly as a strategic and thinking partner.

Christian Bunke

Exalt IP coached us on how to achieve amazing value for our IP assets when we sold the business and the IP separately