Where does your best innovation happen?
Where does your best innovation happen? Can good innovation really occur from home?
If data is the new oil can it heat your swimming pool?
If data is the new oil then intellectual property is the new gold. Combine the two together and you get hot innovation. At least that is what start-up Deep Green has done at the Exmouth swimming pool.
What is the most important intellectual property protection for your business?
What is the most important intellectual property protection for your business? Educating your employees on business intellectual property. Ten reasons why training your team on intellectual property makes great sense for your business.
‘Our most valuable assets walk out the door each day’.
How to reduce the impact when your assets leave for good? More than 250,000 tech job layoffs in 2023 so far!As we all know big companies under pressure from investors move fast to demonstrate efficiencies and many have seen their stock rise following layoff announcements. Moving quickly means mistakes have been made and valuable assets […]
When to register your trademarks?
The Day Before New product launches should be in stealth mode and that means registering brand assets in a secretive way too. Did Amazon register Wholefoods brand assets before their acquisition was completed? Yes they had to, but they did so in stealth mode and they used other names and addresses until the acquisition was […]
