When to register your trademarks?
The Day Before New product launches should be in stealth mode and that means registering brand assets in a secretive way too. Did Amazon register Wholefoods brand assets before their acquisition was completed? Yes they had to, but they did so in stealth mode and they used other names and addresses until the acquisition was […]
What is Passing Off?
Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is not going to work too well. Passing off is where a business sells goods or services under the pretence that they are the those of another. […]
Should I insist on an NDA?
Yes Would you lend someone your car without it being insured? Why would you then share your confidential information, secret sauce, how you achieve competitive advantage etc. all resting on the hope that the receiver of that information will not take it elsewhere? They may not even share it deliberately, they may do it without […]
Alpha dog on your side or Wolfpack on your trail?
Start-Up Intellectual Property can be either. Get your start up business intellectual property right and it will bark for you, and send warning that you have your intellectual property sorted. Leave intellectual property too late in your success and you will make it easy for the poachers, copycats and intellectual property wolves to feast on […]
Season’s Greetings
Season’s Greetings from Snozza the Dog