How are you protecting your competitive advantage?
How are you protecting your competitive advantage? You know the stuff that makes you different, stand out, change the game? What would happen if you lost that magic? Creativity doe
We are what we eat but now we are worse
In 1970 one in ten British adults was living with obesity; now it is almost one in three. Obesity is the second biggest cause of cancer. Obese people are 5 more likely to get diabe
Think Ahead On Trademark Registration As Changes Are Not Free!
Think Ahead On Trademark Registration As Changes Are Not Free! WHERE WILL YOU BE IN 5 YEARSWhen registering your trademarks it is always worth spending the time thinking about wher
‘I thought it was rude’. They were calling clients asking they join them at their new company!
This is the reality in most companies. Watch this business owner describe how ex- employees contacted his clients asking them to join them in their new venture. What else were they
Should We Be Worried That Chinese Education on IP is Much Better Than Ours ?
Standards of Education ‘The average 11 year old in China knows more about IP than PhD students in the UK’, Ian Harvey, Professor Imperial College London. IP Value With the majo
Is An NDA Sufficient To Protect Trade Secrets?
The short answer is No! CASE LAW In the L’Oréal v Olaplex case the NDA language was found to be ambiguous. Also there are more cases in the USA where NDAs are not found to be su
When Is The Best Time To Prepare For Your Intellectual Property?
Now The optimal time to prepare for your intellectual property is now! Ostrich Strategy Get round to it later or the ‘put your head in the sand’, is just storing up problems fo
How Do I Copyright My Company Name?
The short answer is you can’t. The longer answer is you can protect your company name, brand, reputation, innovation, creativity and knowledge using intellectual property rig
What Are Trade Secrets and Why Are They Important?
Trade Secrets cover a lot of valuable information in your business, you just need to make sure you have taken the steps to list them and protect them.
What Is The Impact Of Leaving Intellectual Property Til Later?
Sadly with Intellectual Property, many companies only get active when they have been hit with an issue, this is an expensive strategy.
