Searching for IP case studies – dig deeper

IP is hidden from view

The thing about IP is that it is not visible and the disasters are often swept under the carpet.

Consider the #VW #RollsRoyce #BMW trademark issue 25 years ago that no one has heard about.

Here the IP was hidden from view in that the #trademark was held in another division and no one asked or looked for it, they just assumed it would transfer across after the M&A closed!

Did you really expect VW to announce that they had bought a ‘lemon’ and that they could not sell Rolls Royce cars under the famous badge, because it had been sold to BMW in a side deal?

I often hear that ‘we do not have any IP of value’ and actually what I am hearing is ‘I do not understand the value of our IP’.

This is the main reason that value is lost.

Not knowing what you own and the #value of it, will become more of an issue, note the SEC ruling about identifying defending all assets of the business. Until this becomes mainstream there will continue to be hidden and low priced assets available for easy pickings for those that know.

Don’t be a victim, get to know your IP assets.

Get in touch.

 

I am John Pryor, making IP accessible and valuable for your business.

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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to supporting people and business to make the best use of all available IP to compete and win in the marketplace.

 

My aims are to maximise people’s understanding and to help develop their skills, so that they can deploy IP in their business successfully and cost effectively, to help achieve a higher valuation.

 

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

 

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

 

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