Does Your Trademark Strategy Mind the Gap?
Transport for London just lost the first round in a fight with Gap Inc. over a recent trademark application that included sunglasses, bags, wallets and umbrellas! Anyone who has tr
How your people lost a $billion asset
𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗣𝗲𝗼𝗽𝗹𝗲 𝗟𝗼𝘀𝘁 𝗮 $𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝘀𝘀𝗲𝘁 People are your biggest strength and your biggest we
You’re Authentic? Really? Why No Registered Trademark?
Can you be authentic without a registered trademark? Not with Google, or Outlook, or Outlook, or Microsoft, or Amazon, or MailChimp……….etc. The blue tick (or chec