Our Mission

We help business to protect their competitive advantage and build valuable business assets with intellectual property.

Senior management can usually identify trademarks, patents and copyright, but how about all the other assets that give the business a competitive advantage?
I am talking about things such as trade secrets, customer lists, know how, proprietary data, supplier agreements, digital brand equity, software code, etc.

If a business does not value these assets, then it probably isn't protecting them nor deriving value from them. In which case there is every chance that it is leaking or being misappropriated, either inadvertently or deliberately.

Business education on intellectual property is essential to build a culture that identifies, creates, values, protects, defends, retains, respects and finally can trade intellectual property.

Intellectual property does not have to be complex nor expensive, but you do need it.

Clients Love

Neil Court Johnson

John has played an invaluable role in assisting us to develop and implement a trade secrets programme, to identify and roll out IP best practice in process and systems - and has provided us with critical support regarding IP in real life business negotiations. I would strongly recommend John as a business partner.

Christine Jennings

I have worked with John for many years within the IP industry. He has an impressive ability to identify opportunities and turn these into commercial business deliverables.

Katie Gordon

I was very confused about what unregistered trademark and registered trademarks were, IP protection and simply how to protect my business and IP assets.

Brian Mwenda

“It is always a delight working with John. He has been an invaluable resource to our business as we build our intellectual property asset base. We have successfully received registration for trademarks and patents while following an IP strategy developed by John.

Harry Dunlop

“I was fortunate enough to work with John relatively early-on in my career and look back on that time extremely fondly. John is an exceptional and instinctive mentor and coach who always brings a wealth of business and IP experience to any situation with understanding and compassion.

Simon Webster

I thoroughly enjoyed working with John. We built two new products together, worked on challenging market and customer opportunities and had a great deal of fun along the way.

Colin Hunter

I have known John for many years and I value his logic, his structured thinking and his ability to make complex simple especially, not not only, in IP. Would recommend him highly as a strategic and thinking partner.

Christian Bunke

Exalt IP coached us on how to achieve amazing value for our IP assets when we sold the business and the IP separately

CEO MyDrive

“Exalt IP helped us develop an IP Strategy Business Plan, identify and protect the value in our IP and to enhance the value of our business” CEO MyDrive