We help business to protect their competitive advantage and build valuable business assets with intellectual property.
Senior management can usually identify trademarks, patents and copyright, but how about all the other assets that give the business a competitive advantage?
I am talking about things such as trade secrets, customer lists, know how, proprietary data, supplier agreements, digital brand equity, software code, etc.
If a business does not value these assets, then it probably isn't protecting them nor deriving value from them. In which case there is every chance that it is leaking or being misappropriated, either inadvertently or deliberately.
Business education on intellectual property is essential to build a culture that identifies, creates, values, protects, defends, retains, respects and finally can trade intellectual property.
Intellectual property does not have to be complex nor expensive, but you do need it.