Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously.
‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs.
CHOOSE CAREFULLY
If you are a small, specialist nutrition brand from Wigan, why would you knowingly step on the toes of food giants like Nestle, and call your product ‘Crunch’?
‘Why? Because name spaces – the combination of domain names, social media IDs, and trademarks – are congested. It is very hard to find a good combination that is not going to get challenged.’ Entrepreneur Michael Hobbs, posted on LinkedIn earlier this week.
WHY FIGHT THE GIANT?
85 year old Crunch was Nestle’s best selling bar in the States at one time and was launched in the UK in 1965. Nestle decided it was time to take down the name KBF Enterprises were using for their protein bar, Warrior Crunch, except a legal error lost Nestle the battle!!
WARRIOR LUCK
Unbelievably the lawyers for Nestle failed to submit a document on time, lied about it, and as a result the UKIPO registrar responded by revoking the Nestle CRUNCH trademark!!
PLAN AHEAD
Scan the horizon and look out for risks
As Michael says: ‘If namespaces, #trademarks and personality rights are complex in our current digital and physical world, how do they play out in the world of #AI and #advertising?’
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
BLOG: https://exaltip.com/blogs
LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/
To book a meeting: Book time with John Pryor
Subscribe to my newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7133823443036205056
YouTube:
https://www.youtube.com/@exaltip
https://www.youtube.com/@exaltip?sub_confirmation=1
JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
Please like, comment, share and subscribe. Please feel free to ask any questions in the comments. #intellectualproperty, #IP, #JohnPryor, #patents, #brand, #innovation, #knowhow, #reputation, #tradesecrets, #patentbuying, #patentlicensing, #copyright, #trademark, #socialmedia, #brand, #sme, #socialmediainfluencers, #business, #intellectualproperty, #businessmanagement, #smb, #IPtraining, #NDA, #smallbusiness, #businessstrategy, #research, #knowledge, #TM, #®. #©, #ipstrategy, #knowledgeconomy
Leave a Reply