Easy Trademark When You Know How
Why invite trouble when you choose your name? ‘Easy’ anything is going to get challenged by Stelios and his easyGroup lawyers so why would you even bother? Change Your Name? Po
The Best Businesses Know Their Value Drivers and Their Linkages To IP
What is it that drives value in your business? What differentiates your business? What enables you to retain higher margins? Do LVMH know how their to protect the luxury, exclusivi
Former Partners Paying Lip Service To Trade Secrets End Up In Court
Partnership With Starbucks Loses Gloss Over Trade Secrets Loss Red Flag When Partner Refuses To Sign NDA ? Just who had the idea first? Coffee flavoured lipstick and lip gloss. Bal
Fake Football Shirts Fair Play or Foul Play?
Footie shirt for £80 or £15? Counterfeit football shirts are big business But for who? The football clubs charge a fortune to use their brand logo. The recent Adidas deal has the
It is worth getting naming and domain name strategy right
It is worth getting naming and domain name strategy right
Starbuds too close to Starbucks never mind the dope smoking lady
Starbuds too close to Starbucks never mind the dope smoking lady . Starbuds is smokin, but for how long? Starbuds are getting the publicity but the party will end and they could be
Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously.
‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nu
Why Is It Important For Social Media Influencers To Choose The Right Name?
Why Is It Important For Social Media Influencers To Choose The Right Name? Think twice before you choose a social media name. Do some research ask someone like Exalt IP to help you
