Why is it important for social media influencers to choose the right name

Why Is It Important For Social Media Influencers To Choose The Right Name?

Why did Pepsi change the name of their Sierra Mist drink to Starry?

Sometimes you can get lucky when taking on the big guys but I would not bank on it.

‘Facebusk’ was always going to get taken down.

When social media influencer and supermodel Molly Sims marketed product called BROW DEFINING BOOST using the  social media hashtag #BROWBOOST, she was always going to clash with Petunia Products, owner of the BROW BOOST trademark. Molly did not win.

So when social media influencer Cierra Mistt was told by Pepsi she could no longer use her name because it was too similar (sounds like) the Pepsi drink called Sierra Mist, it was always only going to go one way…….

That is until Cierra Mistt checked and realised Peps had stupidly allowed their trademark to lapse by not paying a renewal fee. Boom – free gifts rolling in!!

Guess who had to rebrand to Starry?

Check the video and see for your self

Think twice before you choose a social media name. Do some research ask someone like Exalt IP to help you search. It might well save you a whole host of trouble later.

I am John Pryor, making IP accessible and valuable for your business.

The Benefit of Hindsight UpfrontTM

WEBSITE: https://exaltip.com

CONNECT WITH ME: EMAIL: john@exaltip.com

BLOG: https://exaltip.com/blogs

LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/

To book a meeting: Book time with John Pryor

Subscribe to my newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7133823443036205056




JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

Please like, comment, share and subscribe. Please feel free to ask any questions in the comments. #intellectualproperty, #IP, #JohnPryor, #patents, #brand, #innovation, #knowhow, #reputation, #tradesecrets, #patentbuying, #patentlicensing, #copyright, #trademark, #socialmedia, #brand, #sme, #socialmediainfluencers, #business, #intellectualproperty, #businessmanagement, #smb, #IPtraining, #NDA, #smallbusiness, #businessstrategy, #research, #knowledge, #TM, #®. #©, #ipstrategy, #knowledgeconomy,

Leave a Reply

Your email address will not be published. Required fields are marked *