The Best Businesses Know Their Value Drivers and Their Linkages To IP
What is it that drives value in your business?
What differentiates your business?
What enables you to retain higher margins?
Do LVMH know how their to protect the luxury, exclusivity and quality aspect of their brands with trademarks, copyright, designs, trade secrets, patents, contracts and brand protection strategies?
Do Gillette know how to protect every aspect of their razors with IP?
Yes.
80% of the value drivers in any business are intangible assets protected by IP.
The best businesses understand this and spend the time reviewing value drivers over time and how IP protects that value now and into the future.
Which companies have you spotted companies using IP well to protect their value drivers?
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
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