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Author: John Pryor
February 16, 2025
By John Pryor
Articles

How to Make a Pizza Oven They Can’t Refuse

Create Your Own Pizza (Oven) Just don’t Steal Mine Successful Scottish pizza oven maker and family business Ooni know how protect their valuable brand, reputation, innovation

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February 10, 2025
By John Pryor
Articles

Has Coca Cola Lost Half its Name?

Coca Cola is the sixth most valuable brand in the world, could it have been even more valuable if it had kept hold of its full name? Coca Cola’s big branding mistake according to

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February 10, 2025
By John Pryor
AIConfidential InformationContractsCyber SecurityInformation SecurityInnovationKnow-HowKnowledgeKnowledge TransferTrade secrets

Information Flows to The Highest Bidder. How About Yours?

A US Federal Reserve official leaked trade secrets while being paid US$450,000 to ‘teach’ at a Chinese university. This is the allegation by US prosecutors. John Rogers shared

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February 3, 2025
By John Pryor
ArticlesBrandConfidential InformationInformation SecurityTrade secrets

Trade Secrets aren’t Bullet Proof but they are Very Good

Guilty South Korean company, Kolon admitted conspiring with two former DuPont employees between 2006 and 2009 to get access to information about how DuPont makes its Kevlar fibres.

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January 31, 2025
By John Pryor
ArticlesContractsStrategyTrade MarkTrademark

Does Your Trademark Strategy Mind the Gap?

Transport for London just lost the first round in a fight with Gap Inc. over a recent trademark application that included sunglasses, bags, wallets and umbrellas! Anyone who has tr

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January 30, 2025
By John Pryor
Confidential InformationDomain NameInformation SecurityStrategyTrade MarkTrademark

How your people lost a $billion asset

𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗣𝗲𝗼𝗽𝗹𝗲 𝗟𝗼𝘀𝘁 𝗮 $𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝘀𝘀𝗲𝘁 People are your biggest strength and your biggest we

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January 29, 2025
By John Pryor
AIConfidential InformationInformation SecurityStrategyTrade secrets

Is your best asset also your weakest link?

Is Your Best Asset Also Your Weakest Link? We are living through the biggest transfer of corporate wealth in history. Information.   Information is your most valuable asset, a

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January 28, 2025
By John Pryor
ArticlesBrandStrategy

How to Better Represent Your Brand

The Lights are On, but No One is Home! The Aga saga. Aga stores are closing around Britian, is this because the English love affair with this venerable cooker is over or just it ju

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January 28, 2025
By John Pryor
AIArticlesCreativityInnovationKnowledge

Deep Seeking is the Mother of Innovation

A start up spends a fraction of the big 4 tech giants and beats them at their own game. Stock markets plummet as investors realise the tech giants are not invincible! They say nece

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January 24, 2025
By John Pryor
BrandCounterfeitCyber SecurityInformation SecurityTrade MarkTrademark

You’re Authentic? Really? Why No Registered Trademark?

Can you be authentic without a registered trademark? Not with Google, or Outlook, or Outlook, or Microsoft, or Amazon, or MailChimp……….etc. The blue tick (or chec

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