How to Make a Pizza Oven They Can’t Refuse
Create Your Own Pizza (Oven) Just don’t Steal Mine
Successful Scottish pizza oven maker and family business Ooni know how protect their valuable brand, reputation, innovation, creativity and know-how.
Ooni started out thirteen years ago designing the perfect pizza oven and Ooni sold £200m worth last year. They quickly learned that their success led to a ‘Quattro Stagioni’ of followers, copiers and attackers.
Strong Intellectual Pizza Protection is Ooni’s approach, judging by the 38 pages of registered IP rights listed on their website, including Patents, Trademarks and Designs.
Their trade secrets are not listed (obvs) but they have plenty and guard them very carefully. Engineers capture their R&D in their secret ‘notebooks’ and secure them technologically at the end of every day.
Ooni have endured a veritable Margherita of attackers on their valuable intellectual property:
– Copycats selling fake Ooni products online.
– Legal accusations of patent infringement by competitors in the US
– Businesses using their brand names
– And more recently competitors seeking to register Ooni’s own designs at the UK intellectual property office!
The Right Ingredients
Sometimes it may feel that running a successful business is like being in a battle to protect your IP rights. Ooni has a great team surveilling for potential threats and infringements and then crafting the right strategy to fight off these attacks.
The proof of the pudding is in the eating and with Ooni, Intellectual Pizza Protection doesn’t get much better.
I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
WEBSITE: https://exaltip.com
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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