How your people lost a $billion asset

๐—›๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—Ÿ๐—ผ๐˜€๐˜ ๐—ฎ $๐—ฏ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—”๐˜€๐˜€๐—ฒ๐˜

People are your biggest strength and your biggest weakness.

How can you let a $billion domain name lapse?

In 2015 Google.com was bought for $12.

In 2021 google.com.ar was bought for $2. 

These domain names are used to run billion-dollar businesses so how can these assets be โ€˜mistakenly soldโ€™? Yes it regained ownership but that is not the point, it should never have happened in the first place. If it is happening in domains, where else in the business are similar issues at large?

At the time Google actually ran a commercial domain name business so I am pretty certain it was alert to lapses and renewals, also security measures preventing such missteps happening. 

So what really happened?

The answer is human error or malice. 

If itโ€™s happening to Google it is happening to you. 

๐—ช๐—ต๐—ฎ๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ฐ๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ฒ๐—ฝ๐—น๐—ผ๐˜† ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ฟ๐—ถ๐˜€๐—ธ๐˜€?

I am John Pryor one of โ€œThe Worldโ€™s Leading IP Strategistsโ€ and a pioneer in Trade Secrets strategies.

Making IP accessible and valuable for your business.

WEBSITE: https://exaltip.com

CONNECT WITH ME: EMAIL: john@exaltip.com

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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

My aim is to increase peopleโ€™s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

The Benefit of Hindsight UpfrontTM

Innovation Without IP Is Charity

IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.

Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind

A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions

IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities

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