How your people lost a $billion asset
๐๐ผ๐ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ผ๐๐ ๐ฎ $๐ฏ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐๐๐ฒ๐
People are your biggest strength and your biggest weakness.
How can you let a $billion domain name lapse?
In 2015 Google.com was bought for $12.
In 2021 google.com.ar was bought for $2.
These domain names are used to run billion-dollar businesses so how can these assets be โmistakenly soldโ? Yes it regained ownership but that is not the point, it should never have happened in the first place. If it is happening in domains, where else in the business are similar issues at large?
At the time Google actually ran a commercial domain name business so I am pretty certain it was alert to lapses and renewals, also security measures preventing such missteps happening.
So what really happened?
The answer is human error or malice.
If itโs happening to Google it is happening to you.
๐ช๐ต๐ฎ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฐ๐ฎ๐ป ๐๐ผ๐ ๐ฑ๐ฒ๐ฝ๐น๐ผ๐ ๐๐ผ ๐ฟ๐ฒ๐ฑ๐๐ฐ๐ฒ ๐๐ต๐ฒ๐๐ฒ ๐ฟ๐ถ๐๐ธ๐?

I am John Pryor one of โThe Worldโs Leading IP Strategistsโ and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase peopleโs understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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