How to Better Represent Your Brand
The Lights are On, but No One is Home! The Aga saga.
Aga stores are closing around Britian, is this because the English love affair with this venerable cooker is over or just it just need a re-brand?
Aga vacated its City of London, Liverpool Street store leaving the brand proudly on display on an empty stickered shop front, which begs more negative questions than helping promote the brand.
Aga has not fared well through the energy crisis; this is because traditional models are always on and rising gas prices caused bigger bills for customers. The newer electric models are more efficient, and they can be turned on and off.
Not many brands survive 80 years never mind the product surviving 80 years. The Swedish designed (UK made) Aga has been in production since 1932 and some or the early models are still thought to be in use today.
There is an amazing brand heritage and equity attached to the Aga brand so what is the best way to build the brand in the future?

I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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