How to run the fastest race to shoe success with patents
Let’s be honest it is not going to make much difference to my running, except maybe ‘feeling the part’. The running shoe patent arms race is hotting up with litigation in hot
Will Your Brand Still Be Distinctive After One Hundred and Forty Years?
Few businesses survive forty years never mind one hundred and forty years. Even if they do very few of their brands and trademarks survive the duration. Bottle tops off to Coca Col
Why Cyber Security Fails to Align With Business
Are we looking at cyber security from the wrong angle? Protecting privacy data is crucial in any business but are we doing enough to protect proprietary data? Yes ransom hackers wa
Is Your Cyber Security Focussed on the Wrong Areas?
Cyber Security is Focussed on Privacy Data and Not Proprietary Data. Cyber security has focussed on protecting private employee data and not proprietary business assets like trade
How to Make a Pizza Oven They Can’t Refuse
Create Your Own Pizza (Oven) Just don’t Steal Mine Successful Scottish pizza oven maker and family business Ooni know how protect their valuable brand, reputation, innovation
Has Coca Cola Lost Half its Name?
Coca Cola is the sixth most valuable brand in the world, could it have been even more valuable if it had kept hold of its full name? Coca Cola’s big branding mistake according to
Information Flows to The Highest Bidder. How About Yours?
A US Federal Reserve official leaked trade secrets while being paid US$450,000 to ‘teach’ at a Chinese university. This is the allegation by US prosecutors. John Rogers shared
Trade Secrets aren’t Bullet Proof but they are Very Good
Guilty South Korean company, Kolon admitted conspiring with two former DuPont employees between 2006 and 2009 to get access to information about how DuPont makes its Kevlar fibres.
