Will Your Brand Still Be Distinctive After One Hundred and Forty Years?
Few businesses survive forty years never mind one hundred and forty years. Even if they do very few of their brands and trademarks survive the duration. Bottle tops off to Coca Col
Why Cyber Security Fails to Align With Business
Are we looking at cyber security from the wrong angle? Protecting privacy data is crucial in any business but are we doing enough to protect proprietary data? Yes ransom hackers wa
Is Your Cyber Security Focussed on the Wrong Areas?
Cyber Security is Focussed on Privacy Data and Not Proprietary Data. Cyber security has focussed on protecting private employee data and not proprietary business assets like trade
How to Make a Pizza Oven They Can’t Refuse
Create Your Own Pizza (Oven) Just don’t Steal Mine Successful Scottish pizza oven maker and family business Ooni know how protect their valuable brand, reputation, innovation
Has Coca Cola Lost Half its Name?
Coca Cola is the sixth most valuable brand in the world, could it have been even more valuable if it had kept hold of its full name? Coca Cola’s big branding mistake according to
Information Flows to The Highest Bidder. How About Yours?
A US Federal Reserve official leaked trade secrets while being paid US$450,000 to ‘teach’ at a Chinese university. This is the allegation by US prosecutors. John Rogers shared
Trade Secrets aren’t Bullet Proof but they are Very Good
Guilty South Korean company, Kolon admitted conspiring with two former DuPont employees between 2006 and 2009 to get access to information about how DuPont makes its Kevlar fibres.
Does Your Trademark Strategy Mind the Gap?
Transport for London just lost the first round in a fight with Gap Inc. over a recent trademark application that included sunglasses, bags, wallets and umbrellas! Anyone who has tr
How your people lost a $billion asset
𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗣𝗲𝗼𝗽𝗹𝗲 𝗟𝗼𝘀𝘁 𝗮 $𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝘀𝘀𝗲𝘁 People are your biggest strength and your biggest we
Is your best asset also your weakest link?
Is Your Best Asset Also Your Weakest Link? We are living through the biggest transfer of corporate wealth in history. Information. Information is your most valuable asset, a
