What is in a name? The one you love is not always right.
Choose your trademark or brand name carefully Why? Because you do not want to attract the attention of Facebook, Paypal, Hugo Boss, Harrods or LVMH, worried about trademark similar
What is Intellectual Property (IP) actually?
What does the intellectual property (IP) jargon mean? Why is there so much jargon in IP? What are the key IP terms? Too many people confuse the terms, because IP ‘jargonese&#
When is patenting a good idea?
To patent or not to patent? To patent or not to patent? Patents are not what they used to be, because if you patent in one country then the whole world gets to learn about your inv
Where is best for innovation?
Where does your best innovation happen? Can good innovation really occur from home?
What is the most important intellectual property protection for your business?
What is the most important intellectual property protection for your business? Educating your employees on business intellectual property. Ten reasons why training your team on
‘Our most valuable assets walk out the door each day’.
How to reduce the impact when your assets leave for good? More than 250,000 tech job layoffs in 2023 so far!As we all know big companies under pressure from investors move fast to
When to register your trademarks?
The Day Before New product launches should be in stealth mode and that means registering brand assets in a secretive way too. Did Amazon register Wholefoods brand assets before the
What is Passing Off?
Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is
Should I insist on an NDA?
Yes Would you lend someone your car without it being insured? Why would you then share your confidential information, secret sauce, how you achieve competitive advantage etc. all r
Alpha dog on your side or Wolfpack on your trail?
Start-Up Intellectual Property can be either. Get your start up business intellectual property right and it will bark for you, and send warning that you have your intellectual prop
