When to register your trademarks?
The Day Before New product launches should be in stealth mode and that means registering brand assets in a secretive way too. Did Amazon register Wholefoods brand assets before the
What is Passing Off?
Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is
Should I insist on an NDA?
Yes Would you lend someone your car without it being insured? Why would you then share your confidential information, secret sauce, how you achieve competitive advantage etc. all r
Alpha dog on your side or Wolfpack on your trail?
Start-Up Intellectual Property can be either. Get your start up business intellectual property right and it will bark for you, and send warning that you have your intellectual prop
