Some Re-Brands Make More Sense Than Others!
Some Re-Brands Are Logical To Existing Customers ‘It does what it says on the packet’ Others are ambitious even ‘game changing’, especially when seeking to
How Do You Prefer Your Secrets? Raided or Traded?
The most valuable IP in your business is highly likely to be your trade secrets. A stark reality faces you and that is if you are not actively managing these assets they are probab
IP Audit Is More Than Just Patents and Trademarks. It Is About Protecting Value.
Your most valuable business assets are those you cannot see or touch. If you cannot see them how do you know you are protecting all of your value? Business has changed immensely in
Why Investors Prefer Your IP To Be Protected
A Moat Round Your IP Why else would they invest? They need to know that their investment is safe. That the marauding hoards, your competitors even!, cannot get access to your valua
Investor Ready IP Best Practices for Tech Companies.
Easy IP Audit. The Better Way What Got You Here Will Not Get You There Your business evolves, the landscape evolves, the law evolves, your strategy evolves and the economic climate
Tesla Shares Innovation With Supplier, But Struggles To Keep Secrets
Tesla Sues A Major Supplier For Patenting Their Invention. Thank you to Prof. Dr. Alexander J. Wurzer Director IP Management Training for curating this excellent podcast on t
Chat Is Cheap But Not Any More. Expensive Domain Names.
Dharmesh Shah CTO of HubSpot spotted an opportunity, buying domain name Chat.com $15.5m! Less than a year later he sold it again for $20m! The buyer none less than Open AI CEO Sam
The Great Patent Myth. What Is A Patent Really Worth?
I once worked with a small business where they had spent $1m on patent filings for a particular invention. The business pivoted away from the invention but it was assumed that ther
The Insider Threat is Your Biggest Threat
If this can happen to Mattel it can happen to you and your business. Reputational damage in this case but it could equally be a leak of highly sensitive and confidential informatio
Defending Registered Trademarks – Article in The Times newspaper
Why Portakabin is Entitled to Fight its Trademark Battle I was very pleased to be quoted in Friday’s The Times. A brilliant article by Harry Wallop demonstrating the importan
