How Do You Prefer Your Secrets? Raided or Traded?
The most valuable IP in your business is highly likely to be your trade secrets.
A stark reality faces you and that is if you are not actively managing these assets they are probably flooding out of your business with the loss of the associated value and competitive edge.
Trade secrets are the fastest growing IP asset class, supporting both technical and commercial assets in your business.
You have a choice you can take the steps required to professionally capture, value, protect, manage and realise the value from these assets
Or
You can lose them for good without recourse.
The reality is these assets leak all too easily either via your own stakeholders (employees, suppliers, customers, advisers, investors) or they are raided and stolen by 3rd parties (hacking, social reengineering, deliberate questioning).
And yes, the beauty of trade secrets is that they can be traded as valuable business assets via licensing constructs in your deals and partnerships, but only if you manage them correctly.
How Do You Prefer Your Secrets? Raided or Traded?
I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
BLOG: https://exaltip.com/blogs
LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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