Defending Registered Trademarks – Article in The Times newspaper
Why Portakabin is Entitled to Fight its Trademark Battle
I was very pleased to be quoted in Friday’s The Times. A brilliant article by Harry Wallop demonstrating the importance of defending brand value and reputation using registered trademark rights.
The importance of careful selection and management, also surveillance, throughout the life of the brand to ensure you are on top of potential infringements and trademark genericide risks.
In the case of Portakabin this even means pursuing the UK Chancellor of the Exchequer Rt Hon Rachel Reeves for misusing your trademark in the recent budget speech!
Trademarks support brands ‘as one of the last bulwarks against a low margin, commoditised world’ Harry Wallop in The Times today.
Searching in advance of trademark registration and surveillance and management ongoing throughout the life of the trademark is best practice.
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
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