Some Re-Brands Make More Sense Than Others!
Some Re-Brands Are Logical To Existing Customers
‘It does what it says on the packet’
Others are ambitious even ‘game changing’, especially when seeking to attract a new target customer.
Jeremy Clarkson once described the Jaguar (or jaGuar) driver as flat cap man, and this may well once have been the case.
Attention and eyeballs count but so does the follow through – let’s see what they have really got before we pass judgement.
One essential to branding and re-branding is the trademark search. Not so much a problem for jaGuar.
No trademark search no re-brand. Or I should say no thorough trademark search no re-brand.
I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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