The Insider Threat is Your Biggest Threat
If this can happen to Mattel it can happen to you and your business.
Reputational damage in this case but it could equally be a leak of highly sensitive and confidential information causing share price damage.
Mattel sell dolls to children aged 4+ so they are highly embarrassed this morning that the website on the latest Wicked doll points to a porn site!
Disgruntled supplier, maligned employee, a misfired joke, incorrect URL, a cyber attack? – it should not have happened.
Reputation is one of the most valuable business assets requiring careful management.
What processes do they need at Mattel to prevent recurrence?
https://www-bbc-com.cdn.ampproject.org/c/s/www.bbc.com/news/articles/c4gz91pp5llo.amp
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
BLOG: https://exaltip.com/blogs
LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/
To book a meeting: Book time with John Pryor
Subscribe to my newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7133823443036205056
YouTube:
https://www.youtube.com/@exaltip
https://www.youtube.com/@exaltip?sub_confirmation=1
I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
Please like, comment, share and subscribe. Please feel free to ask any questions in the comments.
#intellectualproperty, #IP, #JohnPryor, #patents, #brand, #innovation, #knowhow, #reputation, #tradesecrets, #tradesecrerthub, #patentbuying, #patentlicensing, #copyright, #trademark, #socialmedia, #brand, #sme, #socialmediainfluencers, #business, #intellectualproperty, #businessmanagement, #smb, #IPtraining, #NDA, #smallbusiness, #businessstrategy, #research, #knowledge, #TM, #®. #©, #ipstrategy, #knowledgeconomy, #yt:cc=on,
Leave a Reply