How valuable is reputation?
You only know when it’s gone
Let’s be honest most reputational damage is self-harm: Take ‘The Ratner Moment’ of arrogance when he described his company’s products as ‘crap’ causing an 80% drop in value
Reputation is a very significant intangible asset that no one person in any business is managing
The thing is nowadays business leaders also have to contend with the online fake ‘grass roots’ campaigns orchestrated by enemies and rivals. This can have very serious implications on reputation and ultimately on the ability to raise finance for example.
I suggest most are unaware of what is really going on!
Reputational Defence is now a service offering business needs to be aware of
Built over years lost in a heart beat….!
#reputation #brands #reputationaldefence
Exalt IP experts in business Intellectual Property.
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For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntellectualProperty #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks.
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