How valuable is reputation?

You only know when it’s gone

Let’s be honest most reputational damage is self-harm: Take ‘The Ratner Moment’ of arrogance when he described his company’s products as ‘crap’ causing an 80% drop in value

Reputation is a very significant intangible asset that no one person in any business is managing

The thing is nowadays business leaders also have to contend with the online fake ‘grass roots’ campaigns orchestrated by enemies and rivals. This can have very serious implications on reputation and ultimately on the ability to raise finance for example.

I suggest most are unaware of what is really going on!

Reputational Defence is now a service offering business needs to be aware of

Built over years lost in a heart beat….!

#reputation #brands #reputationaldefence

Exalt IP experts in business Intellectual Property. 

Get in touch for a Confidential, Free No Obligation Initial Review Book Here or check www.Exaltip.com     email john@exaltip.com or call +447587885131  for more information.     
 
For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntellectualProperty #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business.