Do I really need a trademark?
Is trademark registration money well spent?
The answer depends on your business objectives for that trademark: For example do you envisage that you will be trading in France in the next five years?
I know of a business that took a decision not to register trademarks. Several years later they wanted to enter France, but their trademark was already in use and registered in that country. The business offered several hundred thousands of pounds to negotiate the right to use their name in France. This was 500 times more than it would have cost them to register their trademark in the first place.
In this case the answer to the question is trademark registration money well spent is very clear, but the answer still depends on your business objectives for that trademark, product or brand.
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