Why Cyber Security Fails to Align With Business
Are we looking at cyber security from the wrong angle? Protecting privacy data is crucial in any business but are we doing enough to protect proprietary data? Yes ransom hackers wa
Is Your Cyber Security Focussed on the Wrong Areas?
Cyber Security is Focussed on Privacy Data and Not Proprietary Data. Cyber security has focussed on protecting private employee data and not proprietary business assets like trade
How to Make a Pizza Oven They Can’t Refuse
Create Your Own Pizza (Oven) Just don’t Steal Mine Successful Scottish pizza oven maker and family business Ooni know how protect their valuable brand, reputation, innovation
Has Coca Cola Lost Half its Name?
Coca Cola is the sixth most valuable brand in the world, could it have been even more valuable if it had kept hold of its full name? Coca Cola’s big branding mistake according to
Trade Secrets aren’t Bullet Proof but they are Very Good
Guilty South Korean company, Kolon admitted conspiring with two former DuPont employees between 2006 and 2009 to get access to information about how DuPont makes its Kevlar fibres.
Does Your Trademark Strategy Mind the Gap?
Transport for London just lost the first round in a fight with Gap Inc. over a recent trademark application that included sunglasses, bags, wallets and umbrellas! Anyone who has tr
How to Better Represent Your Brand
The Lights are On, but No One is Home! The Aga saga. Aga stores are closing around Britian, is this because the English love affair with this venerable cooker is over or just it ju
Deep Seeking is the Mother of Innovation
A start up spends a fraction of the big 4 tech giants and beats them at their own game. Stock markets plummet as investors realise the tech giants are not invincible! They say nece
AI Will Release Your Trade Secrets Like A Flood
AI will take your data and make sense of it, even before you have – ‘Minority Report’ vibes here! A good investment analyst a few years back was trying to do the same thi
Nintendo Launch is a Yawn. Trade Secrets Leaked.
‘Switched’! Careful release of selected information before your launch builds intrigue, but too much makes for a flop. Nintendo Switch 2 users have waited years for a proper up
