Tottenham Hotspur mole leaks match day trade secrets
Trade secret leaks are damaging to the football club’s competitive edge says Tottenham Hotspur Manager Ange Postecoglou. Postecoglou is getting ready to dig his spurs in. Man
IP risks, just another bump on the way to success?
It is a fact of. business life that you will hit the IP risks and bumps at some stage: These may include the following IP risks: Trademark musical chairs ! Copyright flattery (or n
Trade Secrets and How to Manage the Enemy Within.
Trade secrets are the most valuable, coveted yet risky assets within your business. Your people pose the greatest threat to your trade secrets but also offer the best defence! Most
Is The Insider Threat Is the Greatest Threat To Proprietary Data?
This is because there is a general ‘fuzziness about what proprietary data is’? Tim Schnurr, Partner at LeastTrust I first worked with Tim in 2010 at the world’s l
How to run the fastest race to shoe success with patents
Let’s be honest it is not going to make much difference to my running, except maybe ‘feeling the part’. The running shoe patent arms race is hotting up with litigation in hot
Will Your Brand Still Be Distinctive After One Hundred and Forty Years?
Few businesses survive forty years never mind one hundred and forty years. Even if they do very few of their brands and trademarks survive the duration. Bottle tops off to Coca Col
Why Cyber Security Fails to Align With Business
Are we looking at cyber security from the wrong angle? Protecting privacy data is crucial in any business but are we doing enough to protect proprietary data? Yes ransom hackers wa
Is Your Cyber Security Focussed on the Wrong Areas?
Cyber Security is Focussed on Privacy Data and Not Proprietary Data. Cyber security has focussed on protecting private employee data and not proprietary business assets like trade
How to Make a Pizza Oven They Can’t Refuse
Create Your Own Pizza (Oven) Just don’t Steal Mine Successful Scottish pizza oven maker and family business Ooni know how protect their valuable brand, reputation, innovation
Has Coca Cola Lost Half its Name?
Coca Cola is the sixth most valuable brand in the world, could it have been even more valuable if it had kept hold of its full name? Coca Cola’s big branding mistake according to
