Will Your Brand Still Be Distinctive After One Hundred and Forty Years?
Few businesses survive forty years never mind one hundred and forty years.
Even if they do very few of their brands and trademarks survive the duration.
Bottle tops off to Coca Cola for one of the most loved and enduring brands ever.
It is only a fizzy drink but Coca Cola have built up the mystique such that it makes you feel good just opening the bottle.
Probably the best brand in the world!
I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
BLOG: https://exaltip.com/blogs
LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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