Is your IP ready for new markets?
Expanding into new markets? Then consider your IP position IP can help you:Build and defend market share Accommodate your Global, Regional or Local ambitionsWork with par
A trade secret lasts how long?
……. as long as it is kept a secret ! A patent lasts 20 years A trademark can go on forever as long as it is kept alive Likewise a trade secret can last a lo
How do I protect software with IP?
You can you protect your software with IP but it is a blended approach to IP protection that is important. This will include registered rights like trademarks and also design
How much do I need to know about IP?
As much as is relevant for your business, the competitive marketplace and your stage of development. Businesses come to me with one of three problems:Not sure how IP can help
Do investors care who owns our IP?
Yes. Having IP is important to investors as it provides confidence that there are barriers to competitors copying your business. Clean title for the IPHaving full ownership o
Can I use someone else’s work in my own?
Can I use someone else’s copy or content in my ad, article, post or comedy show? The general answer is no. Not without permission. If you are using work that is under copyrig
What do investors want to know about our IP?
Firstly that you have some IP ! Investors want to know that there are barriers to someone else easily copying your business and running off with your success. Just having tho
Do I want my brand to be an action word ?
NO ! It may feel like success to get the world ‘googling’ or ‘hoovering’ or ‘velcroing’ but from an IP protection perspective if a word becomes
Do I need to register my trademark?
If someone else sets up a business in your company name confusing your customers and taking revenue what will you do? Well it is easier and cleaner to point to the registered trade
Does company registration give me rights to trade under that name?
Does company registration give me rights to trade under that name? There is a belief that registering a business name at Companies House (UK) provides the rights to trade under tha
