Do I want my brand to be an action word ?
NO !
It may feel like success to get the world ‘googling’ or ‘hoovering’ or ‘velcroing’
but
from an IP protection perspective if a word becomes generic then it is difficult to protect with a registered trademark (R)
Please watch this humourous video from the Intellectual Property lawyers at Velcro asking you to use ‘hook and loop’ instead !
www.youtube.com/watch?v=rRi8LptvFZY
Confused? You are not the only one.
Click on the link to arrange a free no obligation chat Book Here
We Can Help You. Get in touch for a Confidential, Free No Obligation Initial Review Book Here or check www.Exaltip.com email john@exaltip.com or call +447587885131 for more information.
For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks.
Help with using #Copyright and #TradeSecrets to protect your Software and Business.
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions
For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks.
Help with using #Copyright and #TradeSecrets to protect your Software and Business.
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions
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