Do I want my brand to be an action word ?

NO !

It may feel like success to get the world ‘googling’ or ‘hoovering’ or ‘velcroing’


from an IP protection perspective if a word becomes generic then it is difficult to protect with a registered trademark (R)

Please watch this humourous video from the Intellectual Property lawyers at Velcro asking you to use ‘hook and loop’ instead !

Confused? You are not the only one.
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For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
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