Do I want my brand to be an action word ?

NO !

It may feel like success to get the world ‘googling’ or ‘hoovering’ or ‘velcroing’

but

from an IP protection perspective if a word becomes generic then it is difficult to protect with a registered trademark (R)

Please watch this humourous video from the Intellectual Property lawyers at Velcro asking you to use ‘hook and loop’ instead !
www.youtube.com/watch?v=rRi8LptvFZY

Confused? You are not the only one.
Click on the link to arrange a free no obligation chat Book Here

We Can Help You. Get in touch for a Confidential, Free No Obligation Initial Review Book Here or check www.Exaltip.com     email john@exaltip.com or call +447587885131  for more information.     
 
For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business. 
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions

Leave a Reply

Your email address will not be published.