What is my Intellectual Property worth?
It should provide value to your business by excluding competitors, staking legitimate claims to what is yours and providing an indication about your creativity and innovation to your stakeholders.
The external value of your IP will vary depending on who the ‘buyer’ is, and here beauty really is in the eye of the beholder!
IP sales and licensing values are increasingly discoverable but are still generally quite opaque.
Fire sale values will obviously be less than those for a viable business.
Evidence of infringement by another party drives up the value.
Remember to consider all of your IP your registered rights e.g. patents and trademarks, but alsounregistered IP such astrademarks, trade secrets, copyright, designsbrand, reputation, social media presence, domain names, websitescode, software code, data, algorithmscontracts, relationships, customer loyalty, awards
The trick is to identify several targets who could really benefit from your IP and build a sales value proposition for each one. This is how you demonstrate the true worth of your Intellectual Property
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For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks.
Help with using #Copyright and #TradeSecrets to protect your Software and Business.
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions
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