How does Intellectual Property help a business?
The link between growth and intellectual property is very clear.
McKinsey research says the top growth companies (growing at 20%) invest 2.6 x more in intangibles (protected by intellectual property) than low growers.
The key step for any business is to identify what their competitive advantage is and then how best it can be protected using all the available intellectual property rights.
This is easier to say than do and easier to do earlier than later.
Intellectual Property can help a business to grow and prosper but investing the time now to work out the most effective and efficient ways to benefit intellectual property is key.
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For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
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Help with using #Copyright and #TradeSecrets to protect your Software and Business.
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