A trade secret lasts how long?
……. as long as it is kept a secret ! A patent lasts 20 years A trademark can go on forever as long as it is kept alive Likewise a trade secret can last a lo
Is your IP ready for new markets?
Expanding into new markets? Then consider your IP position IP can help you:Build and defend market share Accommodate your Global, Regional or Local ambitionsWork with par
Can I Trademark a Colour ?
Yes and No! To some Cadbury did indeed hit a purple patch earlier in the month when they secured the colour purple for their chocolate bars.The High Court allowed Cadbury to
Is IP law different overseas?
22 years ago a business man registered the Manolo Blahnik trademark in China and it has taken the business 22 years to win it back! (Manolo Blahnik is a Spanish shoe
Preventing suicide one haircut at a time
Suicide is the leading cause of death for men under 50. It touches all of us eventually in someway leaving those close to wonder what could I have done differently? Tom Chapman is
Do I want my brand to be an action word ?
NO ! It may feel like success to get the world ‘googling’ or ‘hoovering’ or ‘velcroing’ but from an IP protection perspective if a word becomes
What do investors want to know about our IP?
Firstly that you have some IP ! Investors want to know that there are barriers to someone else easily copying your business and running off with your success. Just having tho
Can I use someone else’s work in my own?
Can I use someone else’s copy or content in my ad, article, post or comedy show? The general answer is no. Not without permission. If you are using work that is under copyrig
Do investors care who owns our IP?
Yes. Having IP is important to investors as it provides confidence that there are barriers to competitors copying your business. Clean title for the IPHaving full ownership o
Do I need to register my trademark?
If someone else sets up a business in your company name confusing your customers and taking revenue what will you do? Well it is easier and cleaner to point to the registered trade
