Is IP law different overseas?

22 years ago a business man registered the Manolo Blahnik trademark in China and it has taken the business 22 years to win it back! (Manolo Blahnik is a Spanish shoe brand made very famous by ‘Sex in the City’),

China has had a different approach to IP than other countries, which may require prior use or intent to use a trademark before it can be registered.

China is a “first to file” jurisdiction, which meant the Chinese business man could claim the name as the first person to register trademark it in the China market in 1999.

Manolo Blahnik can now sell their shoes in China. 

You do not always expect international success in your business but planning ahead is sometimes worth the investment. 

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