You Might Have A Patent But Do You Know The Trade Secrets That Sit Within The Patent? You can read the recipe but can you bake the cake like Mary Berry?

You Might Have A Patent But Do You Know The Trade Secrets That Sit Within The Patent?

You Might Have A Patent But Do You Know The Trade Secrets That Sit Within The Patent?

You can read the recipe but can you bake the cake like Mary Berry?

In my case the answer is no!

In most cases the answer is no!

MARY JUST KNOWS

The reason is Mary just knows from 89 years of experience! She has more experience than anyone else on the planet. She reads the room (temperature, humidity), she recognises the impact of copper pans versus aluminium, Aga cooking versus electricity, the granularity of the flour, the origins of the butter, and she makes fine adjustments!

THE MOST IMPORTANT STUFF IS NOT IN THE PATENT

It is held in the head of the operator. This is the know-how that makes the system work at all times. It may be the 30 year veteran who just knows (by the change in the sound of the machine) that it is time to add the ingredient!

IF CAPTURED THESE CAN BE TRADE SECRETS
IF NOT CAPTURED THEY JUST GET LOST.

The 30 year veteran retires. The key employee finds another job. This know-how, (potential trade secrets), just walk out the door and leave, just like the do every day.

WE HAVE GOT A PATENT WE ARE COVERED!

Really? Think again. What is in the patent? What is not in the patent? What should be captured and protected as Trade Secrets?

HOW ARE YOU CAPTURING THAT EXPERT KNOW HOW BEFORE IT WALKS OUT THE DOOR AND LEAVES FOR GOOD?

 This is what we do all the time at Exalt IP. We help people identify this latent know-how and work out how best to protect that value.

When have you seen this value laying hidden in plain sight?

I am John Pryor, making IP accessible and valuable for your business.

The Benefit of Hindsight UpfrontTM

WEBSITE: https://exaltip.com

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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

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