We are what we eat but now we are worse

In 1970 one in ten British adults was living with obesity; now it is almost one in three.

Obesity is the second biggest cause of cancer.

Obese people are 5 more likely to get diabetes.

Diabetes costs the UK £23bn a year.

Studies show diabetes can be reversed by changing what we eat!

I attended the Public Health Collaboration conference at the weekend, where I met some inspirational people who changing lives, improving mental wellbeing and making people healthier overall. @Eddie Abbew; @Anthony Chaffee; @graham Philips; @gary taubes @donal collins @sheila docker @moira newess  @victoria ross

In a trial by Virta Health half of patients prescribed insulin at the start of the trial no longer needed it at five years and across all diabetes drugs, prescriptions were reduced by nearly 50%.

UK trials by RediCare showed diabetes remission in 45% of cases through better diet, (RediCare is a Digital Therapeutics firm, using software to treat Chronic Disease).

Why is it that we pay to treat illness but we do not pay to incentivise health?

#keto   #lowcarb #PHC #publichealthconference

I am John Pryor, making IP accessible and valuable for your business.

The Benefit of Hindsight UpfrontTM

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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

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