The Great Woolly Cardigan Fleecing – When Furry Turns Fake!
Woolly, furry, cosy cardigans looked great on Facebook
But when they were delivered ‘Not So Much’
The product was not wool at all but polyester with a photograph printed on the material giving the woolly, furry effect!
Pump and dump on social media then close down and move on
Be careful
I know friends and family buy direct from social media
99% of Trustpilot reviews were One Star only for Milena London but people weren’t checking, at half price it was too good to miss.
This case is fraudulent misrepresentation enabled by clever imagery, social media and drop-shipping.
Fakes abound on social. It is too easy to open up overnight, push sales, then close down and disappear just as quick.
Many fakes are connected to organised crime and terrorism
Do your research. If it is too good to be true – then it probably is just that.
There are no free lunches and especially not with fakes!
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
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