How Important is IP Culture in M&A Due Diligence?
The best M&A Due Diligence includes a thorough assessment of the organisation’s intellectual property management, strategy and culture.
Value at Risk
Intellectual property risks can be costly. They include: Not owning the Brand rights to go to market; Hidden Litigation threats; Diminished Competitive Advantage; Weakened Software; Inability to sell the product in the current form.
Counting Does Not Count
A readily available list of IP whilst impressive, only tells part of the story. There needs to be much more than numbers to pass muster.
A Majority of Patents Are Irrelevant
How do those patents protect current products in the market place? What money could you save by monetising or abandoning them? Most patent portfolios can be trimmed by 25% without any impact whatsoever.
Strategy
An IP strategy that captures and protects competitive advantage meanwhile addressing identified risks is essential.
IP Culture
The intangible of all intangibles. How why and how do you assess IP culture?
An effective IP culture means the whole organisation is attuned to identifying new IP, protecting, defending and leveraging existingIP, respecting the IP of others and highlighting potential issues before the event.
How good is IP awareness? How frequent is the IP training? How motivated and incentivised are the people to identify, defend and leverage IP?
What is the view from the top?
One Question
If I got to ask one question on IP during M&A Due Diligence it would be ‘describe the IP culture of the organisation’?
I am John Pryor, making IP accessible and valuable for your business.
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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
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