Skip to the content
Exalt IPlogo darklogo light
  • IP for Entrepreneurs
  • IP for Growth
  • Services
  • Blog
  • Resources
    • YouTube channel
    • Recommended Websites 
    • Recommended Reading list
    • FAQs
  • Mission 
    • Testimonials
    • Speaker
    • Contribution
  • Contact Us
Exalt IP
  • IP for Entrepreneurs
  • IP for Growth
  • Services
  • Blog
  • Resources
    • YouTube channel
    • Recommended Websites 
    • Recommended Reading list
    • FAQs
  • Mission 
    • Testimonials
    • Speaker
    • Contribution
  • Contact Us
Exalt IP
  • IP for Entrepreneurs
  • IP for Growth
  • Services
  • Blog
  • Resources
    • YouTube channel
    • Recommended Websites 
    • Recommended Reading list
    • FAQs
  • Mission 
    • Testimonials
    • Speaker
    • Contribution
  • Contact Us
Author: John Pryor
September 16, 2025
By John Pryor
Articles

Is your data more valuable than your patents and trademarks?

Or are your know-how and trade secrets more valuable? Data, trade secrets and know-how can be the fuel for competitive edge, especially in fast moving or knowledge intensive sector

Read More
  • fb
  • tw
  • ln
September 10, 2025
By John Pryor
Articles

The real issue is not customer data, it’s keeping the business competitive.

‘The data loss at Jaguar Land Rover is like being punched in the face and having your legs broken’. Prof Ciaran Martin the former boss of the National Cyber Security Ce

Read More
  • fb
  • tw
  • ln
September 10, 2025
By John Pryor
Articles

Ben & Jerry’s. More Than Just a Logo?

Brand equity It’s not just about recognition or market share—it can also be about values, and emotional connection. When your brand includes your name it matters more. When Ben

Read More
  • fb
  • tw
  • ln
September 10, 2025
By John Pryor
Articles

The Silent Inequity: How Society Marginalises People with Stage Four Cancer

Would You Employ Sir Chris Hoy? When Chris Hoy was diagnosed with stage four cancer he found that there was nothing in all his research that was positive about his condition. So he

Read More
  • fb
  • tw
  • ln
September 5, 2025
By John Pryor
Articles

Yes, I Have Trade Secrets, No I Can’t Defend Them

Most SMEs I speak to have trade secrets. They just don’t call them that. 💡 It’s the pricing algorithm you’ve fine-tuned over years.💡 The customer insights buried in you

Read More
  • fb
  • tw
  • ln
September 2, 2025
By John Pryor
Articles

AI Gold Rush and the Enormous Code Break

“Why settle for one six-figure job when you can have three?” AI Engineers are the Gold Rush Cowboys of Tech, jumping from one job to the other in return for enormous sign on bo

Read More
  • fb
  • tw
  • ln
August 4, 2025
By John Pryor
Articles

Am I bothered? Someone is monetising my secrets.

Facebook knows you are pregnant before you do! You share a multitude of public signals, previously noise but now these are highly valuable nuggets. The analysts know about your acq

Read More
  • fb
  • tw
  • ln
July 29, 2025
By John Pryor
Articles

Easy Trade Mark not so for Stelios or The Daily Telegraph!

The Daily Telegraph has managed to mangle its piece on the use of ‘easy’ in trade marks today by calling it a ‘copyright’ battle! The general rule is do not

Read More
  • fb
  • tw
  • ln
July 25, 2025
By John Pryor
Articles

Patents and Trade Secrets Go Hand in Hand for ‘Pharma’ Companies

Most of us are familiar with biologic medicines from taking flu vaccines and covid treatments. Biologics present a wave of breakthrough medicines for cancer, diabetes, arthritis et

Read More
  • fb
  • tw
  • ln
July 22, 2025
By John Pryor
Articles

We spend a million a year on patents and nothing on trade secrets!

This approach is good for the patent attorneys but how good is it for your business? What this statement says is that ‘we do not have any proprietary information worth protecting

Read More
  • fb
  • tw
  • ln

Posts pagination

1 2 3 4 … 30

Categories

  • AI (4)
  • Articles (259)
  • Brand (19)
  • Brokerage (2)
  • Confidential Information (15)
  • Contracts (3)
  • Copyright (10)
  • Counterfeit (4)
  • Creativity (1)
  • Cyber Security (7)
  • Design (1)
  • Domain Name (3)
  • Entrepreneurship (6)
  • Fakes (2)
  • Health and Wellness (1)
  • Influencer (3)
  • Information Security (9)
  • Innovation (42)
  • Investors (10)
  • IP Audit (5)
  • IP Culture (6)
  • IP Education (7)
  • IP Strategy (24)
  • IP Value (49)
  • Know-How (3)
  • Knowledge (13)
  • Knowledge Transfer (11)
  • Licensing (1)
  • M&A Due Diligence (8)
  • Monetisation (2)
  • Music (2)
  • NDA (9)
  • Partnerships (8)
  • Patents (7)
  • Personal (5)
  • Social Media (6)
  • Software (2)
  • Sport (2)
  • Strategy (5)
  • Tech Transfer (5)
  • Trade Mark (3)
  • Trade secrets (59)
  • Trademark (22)
  • webinar (1)

Recent posts

October 22, 2025
Poor Product Design Cost Digg $144m
ArticlesBrandKnow-HowSoftware
By John Pryor
October 21, 2025
US Patents are Going up in Value
BrokerageInvestorsLicensingMonetisationPatents
By John Pryor
October 21, 2025
French crown jewels vanish in a few minutes
ArticlesConfidential InformationIP StrategyTrade secrets
By John Pryor

Tags

#banks #goldmansachs #TradeSecrets #CRM #DataProtection #BusinessStrategy #IntangibleAssets #IPStrategy #SMEs #InformationSecurity #CustomerData #CompetitiveAdvantage #B2B #InnovationProtection Brand brands businessintellectualproperty clearancesearch companieshouse competition Competitive advantage confidentialinformation confidentialinfromation contracts copyright distressed assets Domain Name domainnames duediligence education EV exaltip FIFAworldcup football innovation intangible assets intellectualproperty IP Audit IP Risk johnpryor knowhow Marketing mobility NDA NDAs ocado opensource partnerships passingoff patentbox patents randdtaxcredits startups technology licensing trademark tradesecrets Value drivers

Reviews

Quick Links
  • Innovation Incentive Services
  • Agreement Review Services
NEWSLETTER

Copyright © 2024 Exalt IP Limited. All rights reserved.

t

A truly professional theme designed for businesses and business consulting.

FB LI IN