Is your data more valuable than your patents and trademarks?

Or are your know-how and trade secrets more valuable?

Data, trade secrets and know-how can be the fuel for competitive edge, especially in fast moving or knowledge intensive sectors.

Think Amazon’s customer buying data; BCG’s consulting frameworks; the Google search algorithm.

We cannot dispense with patents and trademarks they boost investor confidence, facilitate asserting your nights and support brand equity.

But your customer insights, internal processes, employee expertise, and network effects may be more defensible and valuable than a patent portfolio.

Patents and trademarks are visible and enforceable, but trade secrets and know-how are invisible and irreplaceable. What are you doing to identify, value and protect your trade secrets, know-how and data?