Am I bothered? Someone is monetising my secrets.

Facebook knows you are pregnant before you do!

You share a multitude of public signals, previously noise but now these are highly valuable nuggets.

The analysts know about your acquisition before you tell them!

SEO experts know how to work out Google’s SEO ranking factors from thousands of test pages.

AI tools are now piecing together the puzzle before you even opened the box.  

Trade secrets can be inferred or reconstructed from public, non-classified information, like:

– pricing strategies

– acquisition targets

– new product launches

– restructuring

– deducing the optimal temperature or pressure from a patent that only gives a range

If you haven’t classified and protected your sensitive information, someone else might already be monetising it!

Information flows.

The only question is are you in control of it?