How do you know when a patent has expired? Sales fall $12bn in two years.
When pharma patents expire sales drop off a cliff. From $21bn to $14bn to $9bn in two years for AbbVie’s Humira. The reason: generics jump in and replace branded product. The pha
Ferrari Testarossa trademark annulled for lack of use now reinstated
In 2017 Kurt Hesse argued that Ferrari had not made genuine use of the Testarossa trademark between 2010 and 2015. The court agreed and revoked the trademark, citing a lack of comm
Comet sounds like a great name for a start up until….
Another similar business is green lighted to use the name as well You might even have a registered trademark but if Facebook decide to use your trademark Meta what are you really g
AI knows Djokovic is tired or injured before he does
The Wimbledon Tennis Championship is in full swing. Djokovic looks increasingly like a champion again. We now know that massive data analysis is table stakes for professional athle
Patents just an expensive wall hanging or something else?
Are patents just an expensive wall hanging or do they have more value? Nowadays you must have very clear objectives for every patent, otherwise they can just become expensive pictu
GoTo hit $100m in year one. The investment bankers wanted to take it public.
The bankers said, ‘Where’s all your IP?’ We said, ‘We don’t have any IP.’ They go, ‘Well, didn’t you patent this thing?’ I said, ‘No … I thought it was
Executives jumping ship. Who keeps the treasure?
The recent Columbia Sportswear case accused two executives of taking thousands of files to a competitor. These files included strategy documents, pricing files, and detailed compet
