How do you know when a patent has expired? Sales fall $12bn in two years.

When pharma patents expire sales drop off a cliff.

From $21bn to $14bn to $9bn in two years for AbbVie’s Humira.

The reason: generics jump in and replace branded product.

The pharma industry is facing a very steep fall of the patent cliff in the next two years, with expected $150bn drop in sales.

Challenging times for pharma? Tariffs, legislation AI, and pressure on R&D.

Is this a time of significant change – what will the pharma winners look like in 5 – 10 years?