You’re Authentic? Really? Why No Registered Trademark?

Can you be authentic without a registered trademark?

Not with Google, or Outlook, or Outlook, or Microsoft, or Amazon, or MailChimp……….etc.

The blue tick (or check mark) is being applied beyond social media, as proof of authenticity, but to get the blue tick you need to have a trademark registered with the an approved intellectual property office  (IPO) like the UKIPO.

So why does it matter?

The blue tick marks you as a legitimate sender, improves the deliverability of email and increases open rates!

With 85% of email as spam this has to be a good thing.  

Google is also trialling the blue tick verification feature in search, to make it easier for users to avoid clicking on fake or fraudulent websites. To qualify as an approved on the Seller Programme on Amazon, you also need a registered trademark in the country where you are selling.

Part of the process is to get a VMC which is a verified mark certificate, this is where the registered trademark ® comes in as they are checking the bona fides of your mark to see whether it is genuine.

Having a registered trade mark makes more sense than ever as you are helping your clients sift out the wheat from the chaff or the authentic from the fake.

Ask me how?

I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.

Making IP accessible and valuable for your business.

WEBSITE: https://exaltip.com

CONNECT WITH ME: EMAIL: john@exaltip.com

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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

The Benefit of Hindsight Upfront^TM

Innovation Without IP Is Charity

IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.

Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind

A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions

IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities

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