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Aldi price match

Tesco’s price match campaign vs Aldi is helping which business the most?

The supermarket’s repeated value benchmarking of Aldi in a cost of living crisis may well be a ‘marketing case study in years to come’

Whether the two biggest supermarket players directly calling Aldi out as a price benchmark will eventually be successful is tbd but in the last period records showed £63m of business had left Tesco for Aldi!

The Aldi name checking may even working against Aldi’s low cost rival Lidl as £6m of business left there for Aldi

I suggest Tesco marketing department might like to review their strategy on this one ?!

#Aldi #Tesco #pricematch

Tesco price match with Aldi who will win?

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