How do you price versus your rivals?

Aldi price match

Tesco’s price match campaign vs Aldi is helping which business the most?

The supermarket’s repeated value benchmarking of Aldi in a cost of living crisis may well be a ‘marketing case study in years to come’

Whether the two biggest supermarket players directly calling Aldi out as a price benchmark will eventually be successful is tbd but in the last period records showed £63m of business had left Tesco for Aldi!

The Aldi name checking may even working against Aldi’s low cost rival Lidl as £6m of business left there for Aldi

I suggest Tesco marketing department might like to review their strategy on this one ?!

https://www.thegrocer.co.uk/tesco/who-is-tescos-aldi-price-match-campaign-benefiting-most-tesco-or-aldi/672188.article

#Aldi #Tesco #pricematch