Every Business Has Trade Secrets, Most Don’t Think They Have.
Every Business Has Trade Secrets, Most Don’t Think They Have.
Trade Secrets We Don’t have Any Of Those
It’s So Secret We Don’t Like To Talk About It
It’s So Secret We Don’t Even Acknowledge It
Sometimes trade secrets are kept so secret they do not officially exist.
Most times trade secrets have not been identified
The issue with these approaches is that trade secrets need to be acknowledged for trade secrets law protection to take affect.
You have trade secrets in every corner of your business:
1. Tech – innovations
2. Finance – profitability
3. BD – competitor analysis
4. Marketing – new product launch information
5. Supply – supplier pricing and terms
6. Information Security – data breach vulnerabilities
7. CEO – M&A targets
8. HR – new hire contract details
9. Risk – potential IP infringements
10. Legal – details of legal case
Recognising them as trade secrets is the first step.
Developing a programme to value, protect and manage them comes next.
For an easy to implement programme get in touch today.
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
WEBSITE: https://exaltip.com
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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
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