Capture and value innovation and creativity or lose it
You business is innovative yet you are in danger of losing good ideas Capture and value innovation and creativity or lose it You business is #innovative yet you are in danger
What are you really protecting with cyber security?
What does your cyber security programme defend? The answer is stuff! Meaning all the valuable and critical data and processes, needed to run the business. If you break this down yo
Entrepreneurs think about IP when it is too late
Most entrepreneurs think about IP when it is already too late. Think about IP early on in your business journey. Why? Because you will be developing your brand, reputation, innovat
What is in a name? The one you love is not always right.
Choose your trademark or brand name carefully Why? Because you do not want to attract the attention of Facebook, Paypal, Hugo Boss, Harrods or LVMH, worried about trademark similar
What is Intellectual Property (IP) actually?
What does the intellectual property (IP) jargon mean? Why is there so much jargon in IP? What are the key IP terms? Too many people confuse the terms, because IP ‘jargonese&#
When is patenting a good idea?
To patent or not to patent? To patent or not to patent? Patents are not what they used to be, because if you patent in one country then the whole world gets to learn about your inv
Where is best for innovation?
Where does your best innovation happen? Can good innovation really occur from home?
What is the most important intellectual property protection for your business?
What is the most important intellectual property protection for your business? Educating your employees on business intellectual property. Ten reasons why training your team on
‘Our most valuable assets walk out the door each day’.
How to reduce the impact when your assets leave for good? More than 250,000 tech job layoffs in 2023 so far!As we all know big companies under pressure from investors move fast to
When to register your trademarks?
The Day Before New product launches should be in stealth mode and that means registering brand assets in a secretive way too. Did Amazon register Wholefoods brand assets before the